Food for Thought

With the seemingly endless list of choices, selecting the best food for your pet can be a difficult decision to make. Catchy marketing, persistent myths, and the influence of the latest human trends and fashions all add to the confusion.

When choosing food for your pet, the most important point to remember is that any diet needs to be complete and balanced – it must contain the correct levels of nutrients to meet your pets’ needs. Several crucial factors need to be considered – the specific requirements of their species, their life-stage, lifestyle, and any medical conditions they may have, or are prone to.

Cats and dogs are not mini-humans.  Our pets do not have the emotional relationship to food that we do, and they have different criteria for determining palatability. They’re not interested in variety or how food looks, but they do care about smell, texture and taste.

Nor are they simply domesticated versions of their wild cousins. Aside from genetics, our pets live in a vastly different world to that of their ancestors. We want our pets to live long and healthy lives, not short lives based on survival and reproduction, so it makes sense that they may actually maintain better health on a more evolved diet.

Veterinary nutrition has advanced over time from foods that provide maintenance for survival to premium diets which target the age, size, reproductive status, and unique requirements of the animal. This continual progression of diets has allowed the formulation of diets that contain ingredients that actively promote health; diets aimed at preventing possible problems before they occur; and specialised prescription diets formulated to help in the treatment of certain diseases or health problems. These diets can significantly improve your pet’s quality of life.

The result of many years of research, these premium diets are constantly being tested and improved as our understanding of health problems and the role of nutrition grows. They contain consistent, high quality ingredients that are more digestible. This means more nutritional value per serving, less waste out the other end, and better value for money.